African American Business Link
Local content • International context • Since 1994
 |   |   |   |   | 
AABL News Digest
Is your device safe from ad-hackers?
Cybersecurity researchers discovered malware earlier this year that was draining people’s Android smartphones and ballooning their data bills by secretly racking up video play requests. The dicovery cast a spotlight on a big and growing problem for the mobile ad industry: sophisticated invalid traffic, or SIVT.

Digital ad fraud costs consumers, advertisers, and publishers billions of dollars per year. One estimate suggests that digital ad fraud will cost advertisers $44 billion globally in 2022, more than double the $19 billion estimated for 2018.

The problem is described more fully in the article linked below.

Read more...


Sign in to post a comment!

Index • Readers • About • Inquiries